Give customers a reason to do business with you.
Sales Enablement Strategy is a process that asks you to focus on supporting your sales team. Your program, however, shouldn’t just focus on the salespeople. Instead, think about making your Sales Coaching and Sales Training programs more Buyer-Centric
You are awesome at what you DO. You have great customer service and an excellent product.
You’re not prepared at running a business because you never got that education or training. You’ve managed to get this far without it…and now you’re faced with issues you’re not prepared to handle.
This leads to problems with managing time and money, developing business systems, and, of course, sales and marketing.
You started as a one or two-person operation and now you have employees to manage.
Your team is growing and you need to adjust to being the person who does the work into the person who leads the people who do the work.
You have spent so much time and effort to learn about the service or product your business provides. Now is the time to develop your leadership, delegation, recruiting, and training skills. After all, you don’t get the team you want, you get the team you deserve. If you want a better team, now is the time to grow YOUR skills so that you can get and keep better people to make your business flourish.
It feels like you’re busy all the time, but you’re not making any progress. You feel disorganized like things are slipping. You know you should create systems and streamline processes, but you’re too busy putting out fires. Vacation? What’s that??
“I can’t take time off. The place would fall apart without me.”
You can’t seem to hire the right people. Sometimes it seems like it would be easier to do the work yourself than manage your employees. Yet you know you need people in order to expand and make your business profitable.
“I’m putting up with shit from my staff, but I can’t confront them for fear they’ll quit.”
Sleepless nights worried about cash flow and making payroll. Maybe some months you don’t get paid because everything else comes first. No matter how much is coming in, it’s never enough.
“I get statements from my accountant, but I don’t really understand them. It seems like the business is making money but I’m not really sure.”
You know your trade and you launch extremely well prepared to practice in your field, but with little knowledge about the business world. You're confused and have very little time.
Most people end up just working for somebody else. But those like me who want to build something that stands on its own and maybe employ other people - you're on your own.
No matter if it's a product or service-based business, sales can no longer fall on the sales team alone or any other customer-facing group. Successful Sales Enablement begins with a group that aligns efforts and develops cross-functional unity. Together, we will co-create a Buyer-Centric sales approach that transforms the buying process through the lens of your clientele.
Complications from a global pandemic don't have to increase the buyer's fear of making bad decisions or wasting investments. You can implement initiatives designed to increase the speed and accuracy of sales content & results, which enables communication and digital flow, and then benchmark the performance to create "Buying Champions."