At its core, sales enablement and sales coaching provide your customer-facing teams the competence, confidence, and content to engage buyers, close more deals, and implement a repeatable process that drives revenue for your business.
The "buyers-mind" was already shifting, but current events have made it even more unpredictable. Don't be left behind! Make changes on how you're doing business that focuses on providing a positive customer experience both at the point of sale and after the sale to drive profit and gain a competitive advantage.
Sales enablement is adopted in a few different ways across varying industries— this means the process always requires the help of those working in and out of sales — specifically marketing and sales teams. However, high-level action readiness is also based on senior management commitment and a technical support team that can handle sophisticated digital asset management, content management, and systems & technology.
The benefit of a sales enablement initiative equates to a win-win scenario between the company and its customers. First, you'll increase bottom-line revenue for the company, and secondly, it sets the stage for a memorable buying experience for the customer. By aligning the efforts of both sales and marketing, you'll create a unified team working towards a common goal: create compelling, engaging content, personalize the buying process, and make it flexible for future customization.
The 4 stages of the sales enablement continuum
Where is your organization today?
The range of a sales enablement initiative spans the entire enablement process - from day one of a new sales rep or customer agent to selling value over price in a repeatable fashion. Large multibillion-dollar companies benefit from having a sales enablement charter in place, and so can you.
"By aligning efforts across your operation, you'll create a unified team working towards a common goal: To create compelling, engaging content, personalize the buying process, and make it flexible for future customization."